Anderson/LA

An RR Donnelley Company

Custom Collateral

Standing out from the competition means making a connection with the customer. They have to see you — and believe that you see them.

Connect enables Anderson/LA to link personalized print and electronic media to create highly engaging direct marketing campaigns that connect you with customers and drive sales.

By combining various technologies, including variable-data direct mail, personalized websites, and even social media, Connect extends your reach and reinforces your messages, delivering an interactive experience that prompts people to act. Built-in response mechanisms provide a flow of feedback that is the basis for increasingly focused, effective messages. Sophisticated analytics show exactly what triggers the best response.

Anderson/LA’s use of Connect increases the relevance of your campaigns, and it improves response rates, lowers the cost per response, and makes every dollar invested work smarter for you.